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Overview
As customers have become increasingly demanding over
the years, their expectations for better quality products
have grown. However, the proliferation of similar
'me too' products on the market has led to a recent
shift in focus on the part of customers. The differentiating
factor is now the service received, and quality is
increasingly used as a means of measuring standards
of Customer Service.
Our programmes explore and develop the dynamic between your company, your customers
and those in customer-facing positions in your team and company, so that the
level of customer care provided is consistently high and serves as a differentiated
competitive advantage.
Branded
Customer Service
To most customers, the telephone operative is the
only point of contact with the company. In view of
this, the operative assumes the role of representative
of the company, whose function is to provide a positive
and seamless customer service that is professional,
responsive and efficient.
This programme equips ‘the company ambassador’
with the expertise and skills necessary to ensure
a quality service experience.
Training can be accredited to NVQ level 1,2 or 3 if
required. Learn
more about this programme
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Customer
Experience
As face-to-face customer contact is more memorable
than a telephone call, it is vital that those in
direct customer-facing positions are suitably equipped
to offer a seamless, quality service experience.
They must also understand that the company's image,
reputation and, ultimately, success lies in their
hands.
This programme will enable your team members to
value their role as 'company ambassadors' and provides
an understanding of the tools and techniques required
to be customer-sensitive employees.Learn
more about this programme
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Customer
Relationship Management
In order to provide customers with an optimal sales and
service experience at every point of interaction with your
company, it is necessary to be able to understand and provide
your customers with what they need and want. Customer Relationship
Management is regarded as a vital weapon in the battle to
retain customers and strengthen relationships.
This programme has two purposes – first, to enable
staff and management involved in client contact to sharpen
their skills, and second, to equip them with tools for improving
customer service. Learn
more about this programme
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Front-Line
Customer Service
Managing customer service representatives is key
to improving levels of customer satisfaction and therefore
retaining existing customers and increasing referrals.
This programme will help you understand management
issues related to customer service to ensure that
your CRM efforts are a success. You’ll address
such areas as planning the CRM initiative, restructuring
your management processes, choosing the systems to
support customer service and measuring their impact
to determine if your efforts were effective. Learn
more about this programme
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Managing
CRM
Branded Customer Service is the transfer of the product
or service brand to the behaviours demonstrated by
staff in all interactions with customers – both
internal and external. It can improve your company’s
reputation and thus maximise brand loyalty on a significantly
higher scale.
This programme can be used to shape the recruitment,
selection and training process to ensure all customer-facing
staff and management display the traits and characteristics
which enhance the brand. Learn
more about this programme
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