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DEVELOPING YOUR E-COMMERCE CAPABILITY
How do you start selling online? This programme is
a practical guide to E-Commerce and will provide the
information you need to sell your products or services
in fiercely competitive market conditions. It will
help you find out which technology is right for your
company and your customers. You will also be assisted
in the identification of those web designers who are
best for you – namely, the ones that can communicate
with your customers and can manage themselves.
All those wishing to start selling online.
Strengthen your understanding of E-Commerce
Understand the value and benefits of the web to your
business
Gain greater customer trust and confidence through
a credible online selling campaign
Develop a strong online brand and presence to win
business
- To demonstrate how you sell online and keep your
transactions secure
- To explore various ways of working with suppliers
and distributors
- To examine traffic reports and their uses
- To highlight the benefits of selling online
- To understand how to build an online brand
The stages of setting up E-Commerce
Which new media do you need?
Partnerships and suppliers
Hardware and software needs
Making sales secure
Sales follow-up and service
Pre-launch testing
Managing search engines
Learning from customers and competitors
How to move customers online and retain them
Managing customer service online
How to compete for online business
Planning and buying online advertising
Promoting the channel to your customers
What to budget for
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